Nexon America’s Q2 2012 Approval Rating
Posted by msupdate
Total number of votes: 2,258
Approve: 37.95% (+12.85%)
Disapprove: 38.04% (-0.97%)
Undecided/No Opinion: 24.01% (-11.88%)
Five common reasons why people disapprove are:
- Inability to keep number of hackers in games at acceptable numbers
- Inadequate customer support
- Cash users have a huge advantage over those who do not have access to NX regularly
- The number of bugs and glitches in the games
- In-game events are no longer fun
Five common reasons why people approved are:
- Great content updates (core game content and game events mentioned)
- Nexon doing a better job than many other free-to-play publishers
- Implementation of Black Cipher
- Games are fun
- General service improvements in recent times
For the second quarter of 2012 Nexon America’s approval rating is 37.95%, up 12.85% over the first quarter. Disapprovals moved down only slightly to 38.04%, down 0.97%. This means that the rise in approvals was fuelled by people making up their minds, evidenced by a 11.88% fall in Undecideds which now stands at 24.01%.
80% of takers began playing Nexon America games outside of the past 3 years (2009 or prior), more than enough time to form a valid opinion on the way the company runs its games. This is down from 83% last quarter.
75% of takers were from the United States or Canada, down from 78% last time. 13% from Europe, 0.5% from Mexico and 5% from Australia and New Zealand. Most popular ‘other’ responses were Peru, as with last time, Venezuela and Singapore.
Age group 17-20 has moved to be the most popular with 38% by surpassing 13-16 which has fallen to 33%. 17-20 is up from 20% last time and 13-16 is down from 43%. 21-24 which had 26% for second last time only received 9% this time.
95% of takers play MapleStory, down from 97% last time. 34% play Dragon Nest and very interestingly, 30% play Dungeon Fighter Online. Other games ranged from 29% who play MapleStory Adventures and Vindictus to 3% who play Wonder Cruise.
Last time’s results were: “97% of takers play MapleStory which is up from 93% in Q4 2011 and up from 95% in Q3 2011. 35% play MapleStory Adventures while 29% from Dragon Nest. Other games ranged from 28% who play Vindictus to 5% who play Wonder Cruise.”
The percentage of takers who play games from publishers other than Nexon America fell to 59%. Not bad, but I wish it were higher. This is down from 65% last time.
Approval Rating History
Q2 2012: 37.95% (2,258 takers)
Q1 2012: 25.10% (2,753 takers)
Q4 2011: 50.92% (>1,500 takers)
Q3 2011: 55.92% (>1,000 takers)
Q1 2011: 66.38% (>1,000 takers)
Q4 2010: 70.98% (<1,000 takers)
September 2010: 62.71% (<1,000 takers)
Q3 2010: 45.23% (<500 takers)
The quarter 3 poll will be held from August 6 to 24 so join us then!