[NX] [2K] 2K Sports and Nexon Team Up to Develop & Publish Baseball Sim MMO for Korean Market
This press release is being widely reported on in English and on America websites. Why this is so when the game likely will never come to America due to its being targeted to the Korean market and all. I guess it’s because 2K Sports is an American company and they sent out the press release.
May 16, 2011 – New York, New York
2K Sports announced today an agreement with Nexon Corporation to develop and publish a new online baseball simulation for the South Korean market. The partnership builds upon 2K Sports’ strategy to leverage its proven intellectual property and expertise, by using Nexon’s deep gaming roots in Korea to enhance its online game offerings for Asia.
“This partnership is an opportunity to demonstrate the scope of our development capabilities by creating a new type of online game”
“Nexon is a pioneer in the online gaming space and its track record of creating quality online titles makes them an ideal partner,” said Christoph Hartmann, president of 2K. “We view this as a great opportunity to deliver an outstanding simulation game to a population that enjoys online gaming and has a passion for baseball. We look forward to reaching new audiences with our authentic simulation titles.”
The new online simulation will expand the breadth of sports titles created by 2K Sports’ Visual Concepts studio, makers of the acclaimed NBA 2K and MLB 2K franchises, who will be working very closely with Nexon, creators of popular online games, including their worldwide hits MapleStory and KartRider.
“As Korea’s number one spectator sport with nearly six million fans in 2010*, baseball has a massive untapped audience to whom we believe our game will appeal,” added Hubert Larenaudie, president of Take-Two Asia. “I’m very pleased about the partnership with Nexon, a company that has remarkable experience in developing and publishing popular online game titles. With the combined expertise of Nexon and Visual Concepts, our goal is to create the best online baseball game in Asia.”
“This partnership is an opportunity to demonstrate the scope of our development capabilities by creating a new type of online game,” said Min Suh, CEO of Nexon Corporation. “We’re confident that Visual Concepts’ proven success in developing sports simulations coupled with our online gaming expertise will result in a new kind of baseball experience for Korean online gamers.”
2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
About Nexon Corporation
Nexon Corporation is a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games (MMOG). Headquartered in Tokyo, Japan, Nexon was founded in 1994 to bring the best in online entertainment to the world, and currently services 30 online games in 72 countries. In 1996, Nexon developed the world’s first graphic massively multiplayer online game (MMOG). Nexon also pioneered the microtransaction business model beginning in 1999, in which play is free and users can purchase in-game items to enhance their gaming experience. KartRider, MapleStory, and Dungeon & Fighter are among Nexon’s most popular franchises and have been played by more than half a billion players worldwide. The company is privately held.
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Take-Two Asia Pte Ltd
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press)
Access Communications for 2K Sports